Branding & packaging that earns the first look
- Naming
- Logo & identity
- Packaging
- Brand book
- Product photography
Idea → Brand → Shelf → Sales
You bring the idea. We build the brand that sells it.
Zobo is the one launch partner for D2C founders. Logo, trademark, licences, manufacturing, marketplaces, website, performance ads, influencers and TVCs, run by one team on one timeline.
- 13 launch stages
- 1 team & timeline
- 100% yours: IP & accounts
The founder problem
A dozen vendors. A dozen invoices. Nobody owns the launch.
The usual way
- A designer who never saw your factory quote
- A CA who files licences in the wrong order
- Claims on the pack that no lab report backs up
- Packaging that fails marketplace guidelines
- An ad agency that inherits a brand it did not build
- Months lost chasing people on WhatsApp
The Zobo way
- One team from napkin sketch to first ad
- One timeline, with every dependency mapped
- Brand built for the channels it will sell on
- Every claim tested and backed by NABL labs
- Marketing that knows your margins
- One point of contact who answers
The journey
Idea to ground marketing, in four phases.
Start at any stage. We pick up where you are and take you the rest of the way.
01
Shape it
Week 1–3-
01Idea & strategy
Market sizing, competitor teardown, pricing and positioning, so you know who buys, why, and at what price before you spend on stock.
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02Name, logo & identity
Brand name, logo, colours, type, tone of voice and packaging design built to stand out on a crowded shelf or scroll.
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03Trademark
Search, class selection and filing so the name you fall in love with is actually yours to keep.
02
Make it legal
Week 2–6-
04Company & licences
Company registration, GST, MSME/Udyam, IEC and category licences like FSSAI, CDSCO, BIS and AYUSH, filed in the right order.
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05Vendor registration
Seller onboarding and vendor codes with marketplaces, quick-commerce apps, modern trade and distributors.
03
Make it real
Week 4–10-
06Manufacturing & packaging
Vetted private-label and contract manufacturers, sampling, MOQ negotiation, barcodes and print-ready packaging.
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07Testing & certification
Microbial, heavy-metal, assay and shelf-life testing with NABL-accredited labs, plus ISO, GMP and HACCP readiness.
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08Claims & scientific proof
Label and claims review, literature reviews and efficacy studies, so every promise on your pack is one you can defend.
04
Make it sell
Week 8 onwards-
09Marketplaces
Amazon, Flipkart, Myntra, Nykaa, Blinkit, Zepto and more: listings, A+ content, catalog SEO and account management.
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10D2C website
Fast Shopify or WordPress/WooCommerce stores with payments, COD, shipping and WhatsApp integrations, built to convert.
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11Performance marketing
Meta, Google and marketplace ads run against ROAS and CAC targets, with creatives tested every week.
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12Influencer marketing
Creator discovery, briefs, UGC and seeding campaigns from nano to celebrity, tracked to sales, not just likes.
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13OTT & TVC ads
Scripting, production and media buying for connected TV, OTT platforms and television when you are ready to go big.
Services
Everything a D2C brand needs, under one roof.
Paperwork, sorted
- Trademark
- Company registration
- GST
- FSSAI
- CDSCO
- BIS
- AYUSH
- MSME / Udyam
- IEC
- Vendor codes
Made, tested and proven
- Private label
- MOQ & costing
- NABL lab testing
- Shelf-life studies
- Claims dossier
Marketplaces & D2C store
- Amazon
- Flipkart
- Quick commerce
- Shopify
- WooCommerce
Performance, influencer and TV: every channel that moves sales
- Meta ads
- Google ads
- Marketplace ads
- Influencers & UGC
- OTT
- TVC production
Industries
Regulated categories, decoded.
Every category has its own licences, lab tests and buyer psychology. We know the rules before you pay to learn them.
Food & Beverage
Clean-label snacks, millets, functional drinks and fermented foods, from formulation to FSSAI licence to shelf-ready packaging.
- FSSAI
- Shelf-life
Nutraceuticals & Supplements
Protein, gummies, Ayurvedic blends and sports nutrition with assay-verified potency, GMP manufacturing partners and compliant claims.
- GMP
- Assay
Skincare & Cosmetics
Derma-grade actives, SPF and clean beauty with stability and challenge testing, CDSCO cosmetic registration and tested claims.
- CDSCO
- Stability
Medical Devices
Class A–D devices, IVDs and wellness hardware: CDSCO registration, ISO 13485 readiness and clinical evaluation reports.
- CDSCO
- ISO 13485
Ayurveda & Wellness
Classical and proprietary Ayurvedic products: AYUSH licensing, heavy-metal safety and modern efficacy evidence.
- AYUSH
- Safety
Pet Nutrition
Treats, supplements and functional pet food with palatability trials, nutritional adequacy statements and retail-ready compliance.
- Palatability
- Retail
Who we build with
For founders who want to build something that changes things.
01
First-time founders
You have the idea and the drive, but not a map. We hand you one and walk it with you.
02
D2C brands ready to scale
You have product-market fit. Now you need more channels, better ads and a brand people remember.
03
Makers & family businesses
You already make something great. We package it, register it and put it online for the whole country.
Ways to work together
Pick your starting line.
Every plan is scoped to your category. Tell us where you are and we will send a fixed proposal.
Spark
You have an idea and need a brand.
- Idea validation & positioning
- Brand name & logo
- Trademark filing
- Company & GST registration
- Packaging design
Most founders start here
Launch
You want to go from idea to first orders.
- Everything in Spark
- All category licences
- Manufacturer sourcing & sampling
- Marketplace onboarding & listings
- D2C website
- Launch campaign: ads + creators
Scale
You are selling and want to grow faster.
- Performance marketing retainer
- Influencer & UGC programme
- Marketplace account management
- Quick-commerce & modern trade
- OTT & TVC campaigns
Work
Brands we’ve worked with.
Evermore Skincare
Skincare · Stability and challenge testing, derm-testing coordination and a claims framework.
Biovixa
Organic plant care · Lab testing, compliant labelling and a multi-marketplace rollout.
One Love Energy
Energy beverage · Claim-verified formulation, FSSAI beverage compliance and a quick-commerce-first launch.
FAQ
Questions founders ask us.
I only have an idea. Is that too early?
No, that is exactly where we like to start. The earlier we are involved, the fewer expensive mistakes you make on naming, packaging and stock.
Can I pick just one service?
Yes. Many founders start with branding or a trademark and add the rest later. Every service is available on its own.
How long does it take to launch?
It depends on the category and licences involved. A typical brand goes from idea to first orders in roughly 8–12 weeks. We share a week-by-week plan on our first call.
Do you help find manufacturers?
Yes. We connect you with private-label and contract manufacturers, manage sampling and help negotiate MOQs and costing.
Which tests and licences does my product need?
It depends on your category, claims and sales channels. We map every claim on your label to a specific NABL lab test and every channel to the licence it needs, so you never pay for tests you don’t need or ship a claim you can’t prove.
Do you own labs?
No, and that is deliberate. We coordinate a network of NABL-accredited (ISO 17025) laboratories. Independent labs are what make your reports credible with regulators and retailers.
Who owns the brand, trademark and accounts?
You do. Trademarks, domains, seller accounts and ad accounts are registered in your name from day one.
What does it cost?
It depends on your category and how much of the journey you want us to run. Book a free call and we will send a fixed-scope proposal.
Let’s build it
Got an idea? Let’s put it on shelves.
Tell us what you want to build. We reply within one working day with next steps, a rough timeline and the licences your category needs.
- hello@zobo.co.in
- +91 87676 97389
- Chat on WhatsApp
- Andheri West, Mumbai, Maharashtra 400069, India
- Mon – Sat · 10:00 – 19:00 IST